1. Introduction

Build Emotion ("we", "our", or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our platform.

2. Information We Collect

We collect information that you provide directly to us, including:

• Name and email address when you create an account
• Contact information and location data
• Service listings and related information
• Payment information (processed through secure third-party providers)
• Communications you send to us
• Google Analytics data from your connected Google Analytics accounts (see Section 7 for details)

We also automatically collect certain information when you use our platform, such as IP address, browser type, device information, and usage patterns through Google Analytics (see Section 6 for details).

3. How We Use Your Information

We use the information we collect to:

• Provide, maintain, and improve our services
• Process transactions and send related information
• Send technical notices, updates, and support messages
• Respond to your comments, questions, and requests
• Monitor and analyze trends, usage, and activities through analytics services including Google Analytics
• Display and analyze Google Analytics data from your connected accounts (see Section 7 for details)
• Detect, prevent, and address technical issues

4. Information Sharing and Disclosure

We do not sell your personal information. We may share your information in the following circumstances:

• With service providers who perform services on our behalf, including Google Analytics (see Sections 6 and 7 for details)
• When you choose to share information publicly on the platform
• To comply with legal obligations or respond to legal requests
• To protect our rights, privacy, safety, or property
• In connection with a business transfer or merger

5. Data Security

We implement appropriate technical and organizational security measures to protect your personal information. However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your information, we cannot guarantee its absolute security.

6. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to track activity on our platform and hold certain information. This includes cookies used by Google Analytics to collect and analyze user behavior data on our platform. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our service.

For more information about how Google Analytics uses cookies and data, please see Google's Privacy Policy.

7. Google Analytics Integration

Our platform allows you to connect your Google Analytics account to access, download, and display your Google Analytics data. This section provides comprehensive disclosure about how we access, use, store, and share your Google Analytics data.

7.1. Google Analytics Account Connection

When you choose to connect your Google Analytics account to our platform:

• You authorize us to access your Google Analytics account using OAuth 2.0
• We request the analytics.readonly scope, which allows us to "See and download your Google Analytics data"
• You grant us permission to access your Google Analytics properties, accounts, and data
• This connection is stored securely and can be revoked by you at any time

7.2. Data We Access from Your Google Analytics Account

When you connect your Google Analytics account, we access and download the following types of data:

• Google Analytics account information (account ID, account name)
• Google Analytics property information (property ID, property name)
• Analytics reports and metrics including but not limited to:
  • Page views, sessions, and user engagement metrics
  • Traffic sources and acquisition data
  • User demographics and geographic data
  • Device and browser information
  • Conversion and goal completion data
  • Event tracking data
  • Custom dimensions and metrics you have configured
• Historical analytics data from your connected properties
• Real-time analytics data

7.3. How We Use Your Google Analytics Data

We use the Google Analytics data you provide to:

• Display your analytics data within our platform
• Generate reports and visualizations of your analytics data
• Provide analytics insights and recommendations
• Store analytics data to enable historical comparisons and trend analysis
• Associate analytics data with your projects and listings on our platform
• Improve our services based on aggregated usage patterns (data is anonymized for this purpose)

7.4. Data Storage and Retention

Your Google Analytics data is:

• Downloaded from Google Analytics and stored on our servers
• Retained for as long as your Google Analytics account remains connected to our platform
• Deleted when you disconnect your Google Analytics account, unless retention is required by law
• Stored securely using industry-standard encryption and security measures
• Subject to our data retention policies, which may retain certain aggregated or anonymized data for analytical purposes

7.5. Data Sharing and Disclosure

Your Google Analytics data is:

• Stored on our servers and accessible to our platform for the purposes described above
• Not shared with third parties except as described in Section 4 (Information Sharing and Disclosure)
• Not sold to third parties
• May be shared with service providers who assist us in operating our platform, subject to confidentiality agreements
• Subject to disclosure if required by law or to protect our rights

Important: When you connect your Google Analytics account, you are sharing your analytics data with Build Emotion. This data is stored on our servers and used to provide you with analytics features on our platform.

7.6. Your Rights and Choices Regarding Google Analytics Data

You have the following rights regarding your Google Analytics data:

• Connect/Disconnect: You can connect or disconnect your Google Analytics account at any time through your account settings
• Access: You can view the Google Analytics data we have stored through our platform interface
• Deletion: You can request deletion of your stored Google Analytics data by disconnecting your account or contacting us
• Revoke Access: You can revoke our access to your Google Analytics account at any time through your Google Account settings at https://myaccount.google.com/permissions
• Data Portability: You can export your analytics data from our platform or access it directly from Google Analytics

7.7. Google's Privacy Policy and Terms

Your use of Google Analytics is also subject to Google's Privacy Policy and Google's Terms of Service. By connecting your Google Analytics account, you acknowledge that you have read and agree to Google's policies.

8. Google Analytics for Platform Tracking

We use Google Analytics, a web analytics service provided by Google LLC ("Google"), to collect, analyze, and store information about how visitors interact with our platform. This section provides comprehensive disclosure about how we access, use, store, and share Google user data through Google Analytics for tracking our platform visitors.

8.1. Data Collected by Google Analytics

Google Analytics collects and processes the following types of data when you visit our platform:

• IP address (may be anonymized)
• Browser type and version
• Device information (device type, operating system, screen resolution)
• Pages visited and time spent on pages
• Referring website or source
• Date and time of visits
• Clickstream data and user interactions (clicks, scrolls, downloads)
• Geographic location (country, region, city) derived from IP address
• Language preferences
• Unique identifiers (client ID, session ID)

8.2. How We Use Google Analytics Data

We use Google Analytics data to:

• Understand how users navigate and interact with our platform
• Analyze user behavior patterns and preferences
• Improve website performance and user experience
• Identify popular content and features
• Track conversion rates and user engagement metrics
• Generate aggregated statistical reports about platform usage
• Optimize our marketing and content strategies

8.3. Data Storage and Retention

Google Analytics data is stored on Google's servers. We configure Google Analytics with the following data retention settings:

• User-level and event-level data is retained according to Google Analytics' default retention period (typically 14 months, unless configured otherwise)
• Aggregated reports may be retained for longer periods
• Data may be stored in Google's data centers located in various regions

You can learn more about Google Analytics data retention at https://support.google.com/analytics/answer/7667196.

8.4. Data Sharing with Google

When you visit our platform, Google Analytics automatically collects and processes data on our behalf. This data is:

• Transmitted to and stored by Google on their servers
• Used by Google in accordance with their Privacy Policy
• Subject to Google's data processing terms and conditions
• May be used by Google for their own purposes as described in Google's Privacy Policy

Google may use this data to improve their services, develop new services, and for other purposes as described in Google's Privacy Policy.

8.5. Your Choices and Opt-Out Options

You have several options to control or opt-out of Google Analytics tracking:

• Google Analytics Opt-out Browser Add-on: You can install Google's opt-out browser add-on, which prevents Google Analytics from sharing information with Google Analytics about visit activity. The add-on is available at https://tools.google.com/dlpage/gaoptout
• Browser Settings: You can configure your browser to refuse cookies or delete cookies. However, this may affect your ability to use certain features of our platform.
• Do Not Track: Some browsers support a "Do Not Track" feature. While we respect this preference, Google Analytics may still collect data unless you use the opt-out add-on.

8.6. Google's Privacy Policy

For more information about how Google collects, uses, and protects your data, please review Google's Privacy Policy and Google's Terms of Service. Google Analytics is also subject to Google Analytics Terms of Service.

9. Your Rights and Choices

You have the right to:

• Access and receive a copy of your personal data
• Rectify inaccurate or incomplete information
• Request deletion of your personal data
• Object to processing of your personal data
• Request restriction of processing your personal data
• Data portability
• Withdraw consent at any time

10. Children's Privacy

Our service is not intended for children under the age of 18. We do not knowingly collect personal information from children under 18. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately.

11. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last updated" date. You are advised to review this Privacy Policy periodically for any changes.

12. Contact Us

If you have any questions about this Privacy Policy, please contact us through our contact page.